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Módní průmysl nahrazuje masově vyráběné dočasné trendy kvalitním oblečením. Postupné snižování produkce obnovuje přírodu a minimalizuje dopad módy na životní prostředí. Manipulativní marketingové taktiky nikoho nenutí k nadměrné spotřebě. Z přírody bereme pouze to, co nezbytně potřebujeme.
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