We should slow down and/or redirect fashion marketing

David Hachfeld

Ban manipulative marketing fostering impulsive buys. Restrict fast Fashion marketing. Support communication and awareness raising on repair, long use, value...

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Jasna

14.10.2025 11:10

A ban on fast fashion advertising is a big part of the puzzle for sure. Although this advertising is incredibly manipulative and manufactures our desire for new clothes, I believe it also works because it appeals to genuine underlying needs that people have. And that's not just practical needs like clothing, warmth, but also social needs like belonging, acceptance, self-expression. Thus, I feel that as a complement to a ban on fast fashion ads, it's important to publicize and educate people about alternatives to fast fashion - free shops, swaps, sewing workshops, and to lead to greater self-awareness and questioning of why we feel the need to shop and how those needs can be fulfilled in other ways.

Referenz: CCC-DEBA-2025-05-87
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