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#8 Clothes are valued in recognition of the people who made them

Avatar: Official proposal Official proposal

Clothing meets all of our needs - individual, collective, functional, emotional and creative - not companies’ profit margins. Changes in production, universal living wages and a flourishing sharing economy increase the accessibility of sustainable fashion options. Wardrobes are slowly curated with ethically-made clothes that are treasured and valued. Clothes are reworn, repaired, resold, swapped, gifted, upcycled and recycled. Tailoring services, clothing swaps, second-hand shops and libraries, repair workshops and clothing care education help keep clothes in circulation for as long as possible. Advertising, social media and fashion publications promote new aspirations: longevity and high-quality craftsmanship over cheap, fleeting trends. Marketing that incentivises worker exploitation and environmental destruction is banned. Slower, more intentional consumption frees up energy to take collective action and live in community. We see ourselves as so much more than consumers. We value garments as a form of cultural and individual expression and respect the labour that produced them.

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#8 Clothes are valued in recognition of the people who made them

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