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Should government check the sustainability claims fashion brands make? And how?

Giuseppe

Fashion brands love to sell themselves as 'green'. But are they really? Should government sanction them when their claims are inflated?

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Cristian Pantano

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BIDA

21.05.2025 08:13

Brands often self-certify or create their own standards, which creates huge confusion for consumers. Governments could make it mandatory for brands to back up their “sustainable” claims with data audited by independent third parties.

Eva MS

23.06.2025 08:28

Indeed, independent verification is necessary. Otherwise an unequal level playing field is created with brands that truely aim for sustainability and others that do not really.

Giuseppe

23.06.2025 16:40

But even when there is independent verification, we often see the methodologies they use are often misleading or misguided... how do we get across that problem?

Micol Dell'Oro

21.07.2025 17:50

Tutti i dati dovrebbero essere pubblici e consultabili facilmente... non tutti i consumatori hanno gli strumenti per capire, ma sarebbe possibile per realtà come CCC o le ass. consumatori fare da facilitatori fra le informazioni e le persone.

Referenz: CCC-DEBA-2025-04-25
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Should government check the sustainability claims fashion brands make? And how?

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